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Coldwell Banker
1500 San Remo Avenue - Suite 110
Coral Gables, FL 33146

Direct
305.444.5290
Office
305.667.4815
Toll Free
800.811.0995
Fax
305.667.5531

Residential Marketing Plan
Selling a home and obtaining full value in today’s competitive market requires effective marketing strategies and the resources to implement them. We do not just list your property on the MLS; we implement a systematic, targeted Marketing Plan that assures your property maximum exposure to potential purchasers. Our Marketing includes full-color property brochures, consistent advertising and direct mailings, property tours and Open Houses, and one of the most widely-visited real estate websites in South Florida.

Our Marketing Plan includes the following steps:

Step 1: Prepare Your Property For Sale

Understand your real estate goals

Establish a competitive price for your home

Identify profitable home improvement opportunities

Step 2: High-Impact Marketing Materials

High-quality digital photography of your home

Full-color property brochures of your home

Full-color postcards of your home

Distributed at showings, open houses, public venues, and direct mail

Just listed Targeted Mailing

Property Feature Sheet

For sale Yard Sign

Step 3: State of The Art Technology

Immediately place your home on Multiple Listing System (MLS)
Immediately feature your home on wonderfulSOUTHFLORIDAhomes.com and our related community and specialty web sites and National sites like realtor.com, fl.living.net, floridamoves.com, coldwellbanker.com
Leverage our in-house systems for fast-response marketing, International Relocation Services, International Referral Network.
Produce targeted e-mail direct marketing campaign

Step 4: Consistent Media Advertising

Major local and community newspapers

Consumer and industry magazines and journals: Real Estate Buyer’s Guide, Dupont Registry

Local television and radio networks

National Advertising and Promotions

Step 5: Showings and Open Houses

Help you prepare your home for showings

Provide high-impact marketing materials

Schedule your home for a brokers open house

Schedule your home for open houses

Step 6: Follow-up Quickly and Consistently

Immediately respond to all leads

Encourage serious buyers to make serious offers

Facilitate the closing to ensure a successful, competitively stress-free sale

Step 7: Coldwell Banker Sales Support Services

Coldwell Banker Mortgage Services

Coldwell Banker Home Protection Plan

Previews International Exceptional PropertieS

Professional Title Services

Coldwell Banker Concierge Services